What's a purveyor of $5,000 handbags and pricey perfume doing purchasing a Napa Valley winery? Ask Chanel. The fashion house is buying Napa's St. Supéry Vineyards & Winery, reports the San Francisco Chronicle.
The Chronicle points out that this "is not [Chanel's] first foray into the wine business: In 1994, it purchased Château Rauzan-Ségla, a second-growth château in the Margaux region of Bordeaux, and in 1996 purchased Château Canon in St.-Emilion." It is the Paris-based company's first purchase of an American winery, however.
Chanel reportedly won't be making any changes to the winery's staffing or operations, so sadly it sounds like St. Supéry won't be churning out any bottles of wine emblazoned with the signature double "C"s. And it's not the only fashion label with a taste for fermented grape juice: Designer Zac Posen recently created a label for Ecco Domani's pinot grigio, though that bottle retails for a mere $10.99.