- Joined: Aug 31, 2021
- Last Login: Aug 31, 2021, 9:59pm EDT
Direct-mail advertising: An Old Marketing Device With New Power Looking for a better method to connect with consumers and potential customers in this technology-rich, multi-channel setting? Would you assume I was crazy if I recommended using a channel that was established in the very early 20th century? That channel is direct-mail advertising. And while most of today's marketing professionals may reject it as a quaint relic of days passed, it's actually a lot more powerful than ever. Stunned? If you understand the aspects behind the efficiency of direct mail, you won't be. There are 2 factors direct mail is a smart choice in today's market. First, less business are utilizing it, so the handful that recognize exactly how to utilize it effectively have a much larger chance to be observed. 3 decades ago, your mail box may have teemed with letters on any type of given day, but the number of do you obtain now? Finding a letter (specifically one with a real stamp) is something of a novelty nowadays, so as opposed to just throwing it apart, people are more likely to read it.