Apparent whiskey lover Anthony Bourdain has found a way to secure a neverending supply of Scotch for himself. The professional eater has partnered up with The Balvenie single malt Scotch to help promote "America’s finest craftspeople." Says Bourdain in a press release, "For me, there is deep satisfaction in seeing people, with a particular skill set and a real passion, produce a beautiful thing which is why I’m excited to be a part of these programs in partnership with The Balvenie."
The collaboration is threefold. And, unsurprisingly, there's a video component. Bourdain is set to host Raw Craft, a series of short films that will offer a "behind the scenes look inside the workshops of some of the most talented, creative and hardworking craftspeople in America ... Bourdain will uncover the true meaning of craftsmanship." So he's kind of like the Laetitia Casta of Cointreau. Additionally, Bourdain will help select the next two Fellows for the American Craft Council Rare Craft Fellowship Awards in association with The Balvenie (presented annually for contributions to the maintenance and revival of traditional or rare crafts in America), and curate The Balvenie's ongoing exhibit of "works" by the nation's top artisans.
Check out a clip from the series, below: