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Victoria's Secret Model Laetitia Casta Sexes Up Cointreau as New 'Creative Director'

A former Victoria's Secret model will serve as creative director for French alcohol brand Cointreau.

Laetitia Casta/ Facebook

In a most bizarre turn of events, yesterday French liquor brand Cointreau announced that it has hired former Victoria's Secret model Laetitia Casta to serves as creative director. According to The Spirits Business, for the next two years, French-born Casta "will aid Cointreau in delivering a programme of activity designed to 'inspire women.'" But, in actuality, it all sounds like a slew of sexy video ads. Casta will appear in a series of videos intended to "invite all women to dream, dare and create." The campaign is set to debut this spring, and the first piece will pay tribute to Louisa Cointreau, wife of  Caintreau founder Edouard Cointreau.

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