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Sweetgreen’s Now Selling Home Goods at Its New NYC Location

Cookware and home items from Danish design brand Hay are now on sale at Sweetgreen’s Bowery store

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Ellie Krupnick is executive director of editorial operations for Vox Media's lifestyle brands, and focuses on keeping Eater running smoothly. She previously edited Eater's shopping content, as well as lifestyle content on Racked, Mic, and HuffPost.

This post originally appeared on January 14, 2020, in Add to Cart — the weekly newsletter for people who love shopping (almost) as much as they love eating. Subscribe now.

Combining dining and shopping in the same space — shelves of chic home goods surrounding a restaurant space, a coffee shop tucked into the back of a clothing boutique — is by no means new. “Concept stores” have existed for years (albeit for a rarefied clientele), and before that we had department stores.

A shelf of Hay products at Sweetgreen’s Bowery location in NYC
Sweetgreen [Official Photo]

In recent years, fashion and design have more eagerly embraced food, and food has embraced fashion and design right back. Such combos can now be found at nearly every point of the dining spectrum, from the highest-end (like New York’s La Mercerie, which shares an impossibly elegant space with design shop Roman and Williams Guild) to the slightly more accessible (like RH Rooftop Restaurant, located in the furniture behemoth formerly known as Restoration Hardware) to the mundane (ever dined at a Barnes & Noble Kitchen?).

So I was only somewhat surprised to see that shiny wares from Hay, the Danish home goods firm whose products fill the MoMA Store, are now at Sweetgreen. The fast-casual salad chain announced that its newest location, at 347 Bowery in NYC, now features Hay Kitchen Market products for sale, including “cookware, tabletop items, food storage, drinking ware,” plus a few Hay x Sweetgreen collaborative items, like a water bottle and chopping board. So you can order your Guacamole Greens along with a green glass pitcher, a teal acrylic tray, and a cutting board. Like a @starterpacksofnyc meme come to life, why shouldn’t you be able to furnish your entire lifestyle from one place — while on your lunch break, no less?

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