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Fake Meat Has Completed Its Fast-Food Takeover With McDonald’s New Beyond Meat Sandwich

Plus, all hail Nutella Squirrel, and more news to start your day

A burger with a meatless patty, with tomato, lettuce and onion
McDonalds’ P.L.T.
Beyond Meat

The fast-food behemoth has finally entered the fake-meat ring

Back in April, we questioned when McDonald’s would get into the fake-meat game, and why it hadn’t already. After all, nearly every other major fast-food player had introduced some sort of plant-based product, and it seemed only a matter of time. Well, that day is here. Food & Wine reports that the king of American fast food is testing a “P.L.T.”—that’s “plant, lettuce, and tomato”—made with a Beyond Meat patty. The sandwich will be available at 28 restaurants in Ontario, Canada, starting September 30, for 12 weeks. From there, McDonald’s will assess whether the rollout was a success.

Though it’s made from Beyond Meat, McDonald’s isn’t calling the sandwich vegetarian, as it’ll be cooked on the same griddle as its burgers. Which seems like it’s defeating the point a little, though maybe they’re just learning from other businesses’ missteps. But given that Burger King’s Impossible Whopper was so popular it caused a shortage, and McDonald’s stock went up after the announcement of the Canadian test, it seems safe to say that McDonald’s will find demand for the P.L.T.

And in other news...

  • Milkshake Duck Alert: a college student who went viral by holding up a sign saying “Busch Light Supply Needs Replenished,” and got a partnership with Busch Beer out of it, has been dropped by the brewers after old, racist tweets of his resurfaced. [NY Post]
  • Semi-Homemade queen Sandra Lee and New York Gov. Andrew Cuomo have broken up after 14 years. His mom never liked your lasagna anyway, Sandra. You can do better! [People]
  • Arby’s parent company, Inspire Brands, is buying Jimmy John’s, making it the fourth-largest restaurant company in the U.S. [CBS News]
  • Prehistoric parents used baby bottles made of pottery. Can’t wait for this to become a bougie parent trend. [NY Times]
  • It had been come time since we got an adorable animal eating human food trash. Everyone, welcome Nutella Squirrel. [NY Post]
  • The Egg and the Ice Cream on The Masked Singer were revealed last night. They’re Johnny Weir and Ninja, respectively. [Decider]
  • David Chang is opening a burger restaurant in Las Vegas, based on slider shop White Manna in New Jersey. The man loves his fast food! [Twitter]
  • What the life of a vegan dominatrix looks like. [Tenderly]
  • Finally, remembering the good old days of the Popeyes Chicken Sandwich

All AM Intel Coverage [E]

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