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The New ‘Great British Bake Off’ Trailer Is a Chamomile-Scented Acid Trip

Go through the looking glass with Prue, Paul, Noel, and Sandi

To herald the return of TV’s most satisfying cooking competition, UK network Channel 4 released this bonkers trailer for the upcoming season of the Great British Bake Off (or the Great British Baking Show it’s called in the USA). Just like 2017’s equally bizarre preview, this new clip sells the idea that all of England is united in a love of baking and watching this show. In 60 seconds, the viewer is introduced to dozens of eccentric Bake Off fans. Let’s meet some of them, shall we?

The pasty patrol

YouTube/Channel 4

Holding pasties, the pride of Cornwall, these miniature, soot-covered miners are waiting patiently for the return of the Bake Off inside an actual oven. Please, Channel 4, bring the show back soon so that they don’t perish.

The cakestronaut

YouTube/Channel 4

♪ ”This is major Tom to grounds control. I broke the oven door, and my cake’s floating in a most peculiar way. The frosting looks very different today.” ♪

Miniature tea party pals

Channel 4/YouTube

Lewis Carroll’s editor cut the “tea cup hot tub” scene out of Alice’s Adventures in Wonderland, but now the Bake Off is finally bringing his psychedelic vision to life.

Baguette fencers


This is the future that liberals want, etc.

Hollywood worshipper

Channel 4/YouTube

TFW when you pray to a painting of your favorite reality cooking show host...

Channel 4/YouTube

...and he comes to life to karate-chop your head.

Baker-bot 3000

YouTube/Channel 4

She’s the star of the direct to DVD sequel Ex Machina 2: The Cakening, and she knows how to make a mean Charlotte Royale.

The blancmange goth

Channel 4/YouTube

The dungeon is fragrant with aromas of citrus and lavender.

Cookie Monster

YouTube/Channel 4

America’s favorite shaggy blue monster booked a ticket to the UK where no one will shame him for loving cookies, or force him rap about eating vegetables. Live your best life, sweet googly-eyed prince.

The Frangipane Four

Channel 4/YouTube

Paul Hollywood = John Lennon.
Prue Leith = Paul McCartney.
Noel Fielding = George Harrison.
Sandi Toksvig = Ringo Starr.

No release date has been announced yet for Season 10 — or “Collection 7” as it will be called on Netflix in North Americabut just like last year, the new season of the Great British Bake Off/Great British Bake Off should launch around the same time in the UK and USA. Last year, the new season of the show premiered at the end of August, so there’s a chance that we’ll be returning to the Big White Tent before the end of the month.

In other Bake Off news, Hollywood landed in the tabloids over the weekend for allegedly asking his ex-girlfriend to sign a non-disclosure agreement that would prevent her from publicly discussing their relationship. On Instagram, Hollywood addresses the rumor today, writing, “My silence on any matters is not a sign of weakness or agreement of what’s been said, merely I prefer a quiet life away from my day job!“

Stay tuned for any and all updates on Bake-Off mania as they become available.

Great British Baking Show [Netflix]
Watch This Great British Baking Show Trailer for Season 10 [E]
TRAILER | The Great British Bake Off | Coming Soon on Channel 4 [YouTube]
All Great British Bake Off Coverage [E]