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Target’s New Food Brand Sounds Like Wellness Personified

Plus, Cinnamon Coca-Cola is coming to the U.S., and more news to start your day

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Several products in a row: granola bars, pears, blue corn tortilla chips, cage-free eggs, unsalted butter, vanilla almond milk, cherries and berries blend, ham and cheddar cheese crackers.
A line-up of Good & Gather products.
Photo: Target

You’ll soon be able to buy Target-branded avocado toast salad

Target is launching its own grocery brand dedicated to foods like avocado toast salad kits, beet hummus, and everyday staples made without artificial flavors and sweeteners, synthetic colors, and high-fructose corn syrup, the retailer announced today. The new brand, called Good & Gather (a name that confusingly sounds more like a wellness/lifestyle blog from the early 2010s), rolls out with 650 products in Target stores on September 15; all 2,000-plus items will be available by late 2020.

Target said it expects Good & Gather will become a multibillion-dollar brand, CNBC reports. The retailer said that nearly 75 percent of customers in stores add at least one food item to their shopping baskets. But until now, fresh food has been more of an afterthought, as customers haven’t sought out Target as a destination for groceries like they might with Walmart. With consumers increasingly open to private-label brands at grocery stores — just look at how wild people get over Trader Joe’s products — this makes sense for Target as a bid to boost its food business.

And in other news…

  • A waiter in France was shot and killed over what some witnesses claim was slow service. [NYT]
  • California winemakers are worried about how Trump’s trade war will affect their previously growing business with China. [LAT]
  • In other Trump tariff news, he reportedly has been toying with the idea of a tariff of as much as 100 percent on French wine. [Bloomberg]
  • Cinnamon Coke is a real thing that will be coming to the U.S. this fall. [BuzzFeed]
  • The Court of Master Sommeliers named five new master sommeliers, including Germany’s first female MS, Bulgaria’s first ever MS, and Japan’s first MS. [The Drinks Business]
  • A Whole Foods worker in New Jersey was fired after he refused to work in the produce section where he had been bitten by a black widow spider, according to a lawsuit. [NY Post]
  • Several tons of marijuana were found buried in a shipment of jalapeño peppers and seized at the border. [NBC News]
  • Critics online — including the Marshall Islands government — are not happy that the Manhattan Project Beer Company has named one of its beers after the Bikini Atoll, a site of U.S. nuclear testing that displaced residents and left high levels of radiation on parts of the islands. [Time]
  • A Wisconsin family found a live frog in their store-bought bag of organic salad. Organic, indeed! [WXYZ]
  • A candy shop in Pennyslvania is now selling chocolate-dipped oreos stuffed with pickles. [People]
  • Watch Nicole Byer judging James Corden lookalike cakes on The Late Late Show. [F&W]
  • Tituss Burgess of Unbreakable Kimmy Schmidt and pinot noir fame is going to host a new cooking competition show by the creator of Chopped. The twist is that it will only be on the new streaming platform Quibi. [Vulture]
  • Man just wants his ice cream:

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