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Canned Wine Cocktails, a Great Hat, and More Things to Buy This Week

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“Wide Awake” orange beanie, canned wine, “Blueberries for Sal” tote bag

This post originally appeared on July 30, 2019, in Add to Cart — the weekly newsletter for people who love shopping (almost) as much as they love eating. Subscribe now.

There’s hardly a food product on the shelves that hasn’t been disrupted or reinvented (have you tried buying yogurt recently??). So it should come as no surprise that Gatorade is next — well, Gatorade, Powerade, and every other electrolyte drink that has heretofore been proudly artificially colored and packed with sugar. These drinks are getting a wellness makeover, as befitting their position as crossover fitness-nutrition products.

There’s Roar, an “electrolyte infusion” bottled beverage with just one gram of sugar and flavors like blueberry acai, cucumber watermelon, and strawberry coconut. There’s Nooma, an “organic electrolyte drink” that comes in cute colorful boxes. Then there’s Cure, a powder you add to water that contains “organic and natural ingredients” like coconut water, lemon juice (both somehow rendered in powder form), and pink Himalayan salt. (They all have salt, in fact — that’s how to get the electrolytes in there.) All bill themselves as fitness products, something to fuel your wellness routine, and I can attest that Cure really does have that ineffable sports drink flavor, like a slightly earthier lemon-lime Gatorade.

What it doesn’t have is that soul-satisfying sugar jolt that makes every middle schooler fall in love with Gatorade in the first place. Maybe not everything needs disrupting.

Things to buy

Things to know

  • According to the New York Times, Amazon has been exploring a “mixed format” grocery store built for a combo of IRL shopping and delivery/pickup. Shoppers would be able to shop for fresh items like produce while employees fetch their online orders of nonperishable stuff like toilet paper from another floor. Sounds… sensible?
  • Remember those AriZona iced tea x Adidas sneakers sold for 99 cents at a NYC pop-up that broke into a violent mob? They’re still available, the two companies promise, via online giveaway — or in the meantime, for $400 resale.
  • “Caring about calories just isn’t very cool.”

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