Krispy Kreme embraces two-year-old viral trends for first redesign in a decade
Today Krispy Kreme debuts its first store redesign in more than a decade, with a new location in Concord, N.C., that features a more modern look, conveniences like online ordering, and a new menu.
The expanded menu, in an apparent throwback to the 2016-2017 years of food trends that included monstrous Black Tap milkshakes and viral doughnut ice cream sandwiches, features “scoop sandwiches,” a.k.a. ice cream sandwiched between sliced halves of a doughnut; “hand-spun milkshakes” topped with whipped cream and a mini doughnut; and doughnuts that can be customized with a combination of five different glazes, 10 toppings, and five drizzle flavors.
As part of its growth plan, the company plans to remodel its existing 350 U.S. stores and to open 450 shops globally by the end of 2022. Of the 450, 45 will be opened in the U.S. within the next year, including a new Times Square store that will be open 24 hours a day and include a glaze waterfall. Not that a sugar waterfall has ever ended poorly for a child.
And in other news…
- The Trump administration is moving to change the rules for SNAP by capping eligibility to an annual household income of $32,640 for a family of four. Proposed restrictions would eliminate food stamps for 3 million people. [Bloomberg]
- McDonald’s has rolled out two additions to its superior breakfast menu in select markets: Chicken McGriddles and McChicken Biscuits. [Brand Eating]
- Coke is betting on coffee drinks and zero-sugar sodas as it looks to expand beyond its typical soda beverages. [Reuters]
- As airlines and credit-card companies compete for your premium dollars, airport lounges are becoming more like restaurants — with celebrity-chef inspired menus — stacked with amenities. [NYT]
- A new report by investment firm UBS forecasts that plant-based protein and meat alternatives will grow to become an $85 billion market by 2030. [Food Dive]
- Spill alert in New Orleans: 1,000 gallons of molasses caused an entire road to close overnight. [NOLA.com]
- What would dinosaur meat have tasted like? According to scientists, flying dinos probably tasted like ostrich, while the most primitive ones would have been closer to the flavor of alligator. [NYT]
- Brooklyn Nine-Nine fans are constantly giving Terry Crews yogurt because of his B99 character’s love of the food. Terry [Jeffords] loves yogurt! Terry [Crews] does not love random fan yogurt! [Page Six]
- Here’s David Spade on The Tonight Show telling a story about the time he jokingly picked up Adam Sandler’s tab and it was $9,000. [YouTube]
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