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For Those Who Turn to Amazon for Kitchen Gadgets and Groceries, Prime Day Is Coming

The fake shopping holiday hits on July 15, 2019

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Signage at a Whole Foods Market grocery store, on a shelf of chips, advertising new discounts for members of the Amazon Prime service from Amazon. Smith Collection/Gado/Getty Images
Ellie Krupnick is executive director of editorial operations for Vox Media's lifestyle brands, and focuses on keeping Eater running smoothly. She previously edited Eater's shopping content, as well as lifestyle content on Racked, Mic, and HuffPost.

Update, July 15, 2019: Prime Day is here and sales are rolling in. As predicted, food and grocery sales are on the agenda, including $10 off Prime Pantry orders and $15 off first-time Amazon Fresh orders, and are kitchen gadgets and other cooking tools.

Previously: Amazon Prime Day — the most pernicious fake holiday in an American calendar full of fake holidays — is coming soon: The company announced that Prime Day 2019 will last two days, beginning on Monday, July 15 at 12 a.m. PST and running through 11:59 p.m. PST on Tuesday, July 16.

For those rely on Amazon to fill their kitchen cabinets and pantries, the deals extravaganza could be worth it. Certain expensive gadgets like the Vitamix, the Ninja Foodi, several sous vides, and the ubiquitous Instant Pot will probably be on sale (though the Instant Pot looks like it’s already discounted?), as may beloved items like Victorinox kitchen knives or Lodge cast iron.

But the deals aren’t always that good. A gadget that Amazon is billing as, say, $10 off on Prime Day may actually show up for the same price on Walmart or Best Buy; Amazon may give it a similar discount later on in the year; or the discount may just be measly. (Prices are no longer fixed, but ever-changing, algorithmic moving targets.)

Nowhere is that more obvious than Amazon’s Prime Day approach to Whole Foods. Last year, Prime members who spent $10 in Whole Foods stores got a $10 Amazon account credit to use on Prime Day, and a very small (and rather random?) selection of items were on sale in-store, like boneless chicken breast, RX Bars, and Waterloo seltzer. Amazon continues to play up its Whole Foods connection, recently “slashing” grocery prices for Prime members — in a move to drive more signups — but the only details revealed thus far for 2019 are, according to a press release, “Prime members can also get deep discounts on select popular products at Whole Foods Market plus an additional 10 percent off hundreds of sale items.”

So what’s going to be on sale this Prime Day in the realm of food, kitchen, and cooking that you should know about? We don’t know yet! While there will be some deals revealed ahead of time, they may be limited to Amazon products like the Echo Show. Otherwise, Amazon is as likely to tell folks this far in advance as Jeff Bezos is to make a donation to a charity that helps out Amazon warehouse workers.

Don’t miss a single Prime Day deal on kitchen essentials. And head right here for the latest savings in tech, gaming, and for the home.

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