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Condo developers invite millennials to buy a house, avocado toast on the side
In an attempt to court home buyers, a bougie new condo development in Vancouver, Canada, is making a familiar, shameless play for millennial homebuyers by promising a year’s supply of free avocado toast with the purchase of a $399,900+ ($296,000+ USD) home, Munchies reports. Each new resident of the Woodbridge Homes’ Kira condos will get a gift card to a local restaurant loaded up with enough cash for 52 orders of avocado toast—one for every weekend of the year. The property developers are also reducing the down payment from the customary 15-20 percent to just 10 percent, the Star Vancouver reports, but as far as viral marketing purposes go, that incentive clearly doesn’t hold a candle to some mashed-up avocado on bread, which young people have been forced to adopt as an avatar since an Australian real-estate tycoon infamously cited “smashed avocado” as a reason millennials aren’t buying houses anymore (sure, that’s why!). At least the Kira condos’ nod to the meme is in the form of a tangible perk, but according to the BBC’s avocado toast index, a deposit for a house in Vancouver costs about 17,421 avocado toasts — or about 335 years’ worth of indulging in smashed avo every week. Maybe it’s best not to base a major home-buying decision on wink-wink millennial perks, after all.
And in other news…
- After a successful test run in St. Louis, Burger King is planning to roll out its meatless Impossible Whopper across the nation by the end of the year. Sales of the vegetarian Whopper were “complementary” to the regular Whopper, according to a spokesperson. Now the only question that remains is: McDonald’s, wyd? [CNN]
- A man in Connecticut was pulled over by a police officer for allegedly using his cellphone while driving. Now, 13 months and “significant” legal fees later, the defendant successfully contested the distracted driving citation he received — by rebutting that he had been eating a McDonald’s hash brown, not holding up a cellphone. It was a matter of principle, he told the Washington Post, but the whole ordeal has made him think twice about eating hash browns in the future. [WaPo]
- As a general rule of thumb, dining out involves spending money, but a new app wants to actually pay diners for eating at restaurants. How? By giving app users rewards for filling empty tables. [Esquire]
- The London Marathon did away with a huge amount of waste this weekend by replacing plastic water bottles with edible, biodegradable seaweed-based pods filled with water. [CNN]
- The Palm steakhouse chain faces multiple sexual harassment suits. Two former servers say they and other female employees “were regularly subjected to penis pics and pornography by male workers, and sometimes manhandled by sexually-abusive customers, while bosses looked the other way.” [NY Post]
- Another day, another study that blames millennials (here we go again) for killing casual-dining restaurant traffic. Maybe because they’re too busy putting down avocado toast as down payments? [Restaurant Business]
- Nothing makes more sense than Bret Michaels helping his “brutha” Guy Fieri barbecue at the Stagecoach Festival this weekend:
My brutha @bretmichaels helping bring #smokehouse to #Stagecoach2019 Welcome to #flavortown ! pic.twitter.com/4apQnWTHk4
— Guy Fieri (@GuyFieri) April 28, 2019
• All AM Intel Coverage [E]