At a time when oddball memes like St. Louis-style bagels and baby cheese face are popping up left and right, it can be hard for corporate April Fools’ Day jokes to make much noise on the internet. But that doesn’t stop chain restaurants, newspaper food sections, and snack companies from trying their hands at comedy on April 1. Here’s a roundup of notable April Fools’ Day stunts from around the web, including a truly hilarious piece of satire and a few very amusing videos.
Biting satire from the LA Times
No one associates New York, a city in the eastern United States, with good restaurants. That's beginning to change. https://t.co/WpPyyvqKHU— L.A. Times Food (@latimesfood) April 1, 2019
The best April Fools’ Day joke so far is Lucas Peterson’s LA Times article, “For cramped New York, an expanding dining scene,” which approaches the NYC food landscape with the same culinary bias and bewilderment that some East Coast writers apply to their surveys of Los Angeles. One choice nugget:
My first culinary encounter was with pizza, a mysterious kind of baked tlayuda, covered in macerated tomatoes and milk coagulation, and occasionally smothered with a type of thinly sliced lap cheong called pepperoni. The odd dish, sometimes referred to as a pie, washed ashore from Naples some years ago. While the taste takes some getting used to, pizza can be enchanting when done properly.
Bon App goes full ASMR
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All your favorite BA shows, now with 100 percent more whispering. That's right, we're pivoting to ASMR. Here's editor in chief @rapoport on the decision: "We've seen the rapid growth of ASMR videos on YouTube, and know we're missing out by not being a part of it. Today that changes. From Gourmet Makes to It's Alive to From The Test Kitchen, all your favorite programming will now be optimized for users to experience an autonomous sensory meridian response. We think you're going to dig it." Each series will switch over to ASMR over the course of the next month, but you can get a first look at what's to come through the link in our profile.
Tapping into the ASMR (autonomous sensory meridian response) craze, Bon Appetit drops a video of its test kitchen stars Claire Saffitz, Brad Leone, Carla Lalli Music, Chris Morocco, Andy Baraghani, and Molly Baz whispering and also doing various kitchen prep tasks near a microphone.
McDonald’s conjures up “shake sauce”
Moving onto the much less funny world of April Fools’ Day brand stunts, McDonald’s shares a video this morning of its new (fake) “shake sauce” packets, which are just little portions of milkshakes for dipping nuggets, fries, and apple pies.
Starbucks, but for dogs
America’s coffee behemoth imagines what a new cafe model just for pups might look like. “The clientele is a bit more unpredictable,” a barista explains. “Oh, but they do always come when their name is called.”
Pizza Hut delivery, but with dogs
He don’t protec. He don’t attac. But he do deliver a pizza snac. Now announcing the Pizza M. U. T. T. delivery team. Use code 30OFFAPRIL1 for 30% OFF menu-priced pizzas. Today only. pic.twitter.com/gCzXIgCtJr— Pizza Hut (@pizzahut) April 1, 2019
Because nothing says “inoffensive corporate fun” like a dog joke, Pizza Hut also tweeted a puppy-themed prank today: the Pizza M.U.T.T. delivery team. As a reward for enduring this groan-worthy joke, Pizza Hut is offering a 30 percent off coupon.
Dunkin’s ice coffee holder
Introducing... The Super Dough Holder! pic.twitter.com/K5zt4TO4m2— Dunkin' (@dunkindonuts) April 1, 2019
It’s actually just two very large doughnuts stacked on top of each other.
White Castle’s ancient burger “auction”
In 1921, we carbon froze our very first Original Slider. 98 years later, we’re auctioning it off to you Cravers. Tune in to our livestream auction now! https://t.co/QDTuP7j1or pic.twitter.com/LKjwguEnwG— White Castle (@WhiteCastle) April 1, 2019
Turns out there is no actual frozen burger auction livestream, and the link just goes to a history of the fast food chain.
Peet’s specialty coffee fake-out
Today only! To celebrate our 53rd anniversary, we’ve developed a special new cold brew inspired by our founder’s Dutch heritage—a sprinkle of salty licorice and a topper of Boerenkaas cheese! See how you can get your hands on this delicious treat: https://t.co/p9Go3Nf2RW pic.twitter.com/CpRYwI0Wt6— Peet's Coffee (@peetscoffee) April 1, 2019
Employing a similar tactic as White Castle, Peet’s teased a special promotion on Twitter, but the link goes to a page indicating that it’s all a joke.
Halo Top’s beauty regimen
You look like a snack, so your skincare routine should compliment that. Which explains why when we discovered skincare benefits in our ice cream, we decided to develop something special just for our fans- Introducing, new Halo Top Face Masks! Check it out:https://t.co/SeAIQydgP0 pic.twitter.com/8t0h17fXba— Halo Top (@HaloTopCreamery) April 1, 2019
What if America’s hottest low-calorie ice cream brand introduced a skin care line? Some people would definitely buy this Halo Top face mask.
Hardee’s is hiring
The job description is incredibly vague, but the gig economy will probably make this position irrelevant in a few years anyway.
Jägermesister gets into the weed business
Jägermesister introduces $42 “Jägerbong” kits, which will help party-loving hooligans turn old booze bottles into bongs. The package includes a one liter bottle of hooch plus “a bong carb, a hacky sack, eye drops, a lighter, and grinder.”
FreshDirect’s milk alternative
Inspired, no doubt, by the popularity of oat milk, online grocery store FreshDirect is introducing cauliflower milk — or “caulk.” This is a good one.
Fatburger’s yo-yo diet
only four months late, but new year, new us.— FATBURGER (@Fatburger) March 27, 2019
introducing the new skinnyburger, because it's never too late for a glow up, right? we've heard all your dm's and comments about your fave item and the skinnyburger comes up top. it's time to give you what you've been asking fo… pic.twitter.com/wupGcT0vld
Red Lobster’s new straws
Starting Summer 2019, red licorice straws will be our 1st test for an eco-friendly alternative for plastic straws! Soon, you may even be able to enjoy that drink with a Cheddar Bay Biscuit flavored licorice straw. What do you think about this sweet move? #LicoriceStraw pic.twitter.com/N7AUX8DhjQ— Red Lobster (@redlobster) April 1, 2019
Riffing on straw ban mania, Red Lobster jokes about replacing all of its regular sipping utensils with red licorice.
Disney’s snack ears
Although this is a joke, there are some Disney fans out there who would probably love to walk around the Magic Kingdom with two Dole Whip cups on their heads.
Illegal Pete’s goes upscale
And finally, Denver taqueria Illegal Pete’s created one of the best videos of April Fools’ 2019 with this fake commercial for its upscale counterpart promising “a bespoke culinary encounter.”
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