clock menu more-arrow no yes

Filed under:

Burger King Will Spoil ‘Star Wars’ for You in Exchange for a Free Whopper

Plus, an oral history of that creepy Folgers commercial, and more news to start your day

A blonde woman with her back turned to a Burger King counter and a shocked look on her face Burger King Germany

Burger King Germany customers get a free Whopper if they spoil the movie

The rise of spoiler culture has been a bit of a scourge on how we talk about art. Yes, if there is some huge twist that a movie’s plot is hinging on, it might suck to hear about that beforehand, but if the revelation of said twist keeps you from enjoying the movie, then maybe it wasn’t very good to begin with. Movies are more than their plots! Anyway, this is all to say if you don’t care about spoilers because the overall movie-watching experience is the enjoyable thing, you can go to Germany and get a free Whopper.

In a new campaign, the chain tempted Star Wars fans with free Whoppers in exchange for their reading a spoiler of Star Wars: The Rise of Skywalker out loud. They also set the ad in a specific “spoiler” restaurant that was covered in reveals. “We wanted to challenge people’s Whopper love and put it to the ultimate test by asking them to choose between their love for our flagship product and their love for the most epic sci-fi movie ever,” Klaus Schmäing, director of marketing at Burger King Germany, told Hollywood Reporter. Here’s a “safe” version of the ad, which still suggests that characters [SPOILER] will do things to each other in the movie.

We just hope the Burger King employees were all given Star Wars screeners beforehand, or were paid well in case they didn’t want to know ****** kills *******.

And in other news...

  • Another story of police saying they were disrespected at a Starbucks. Starbucks says two cops had to wait five whole minutes for service. [Insider]
  • KFC is testing Secret Recipe fries. [NRN]
  • There’s an oral history of that one Folgers ad where the sister tells her brother “you’re my present this year” and you’re like “wait, are they having sex??” [GQ]
  • Uber might be selling its India Uber Eats business to Zomato, the far more popular competitor in the country. [Insider]
  • Japanese wine might be the next big thing. [Fortune]
  • In order to fight food deserts, Oklahoma City wants dollar stores to start carrying fresh food. [WSJ]
  • Dunkin’ is bringing back its Thin Mints flavor. [Delish]
  • Please don’t use the new Mac Pro as a cheese grater. Or do, whatever, we’re not your dad. [Mashable]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day