Anheuser-Busch sinks claws further into spiked seltzer with a new Bud Light seltz
On the heels of Four Loko’s debut of a 12-percent ABV hard seltzer, Bud Light has announced its own version of the alcoholic beverage, thus ensuring that spiked seltzer summer will live on long after temperatures drop and the daylight fades early.
Bud Light’s entry into the hard seltzer arena, slated to launch in the first quarter of 2020, will be 100 calories and two grams of carbs per can, with an ABV of 5 percent. There are four flavors planned: lemon lime, strawberry, mango, and everyone’s favorite, black cherry (the flavor that Four Loko debuted, and that White Claw popularized). Yes, these will be available in tallboys.
Anheuser-Busch already has two other spiked seltzer offerings — Natty Light and Bon & Viv — but for now, it seems that America can’t get enough of hard bubble, as consumers continue to seek out ways to get buzzed on fewer calories and less sugar.
And in other news…
- More than two million pounds of chicken have been recalled in eight states — Alabama, Arizona, Arkansas, California, Georgia, Minnesota, Oklahoma and Pennsylvania — due to possible metal contamination. [USDA]
- After 126 years, California’s oldest dairy farm is getting rid of its cows and growing almonds instead. Haven’t the owners heard that oat milk is the hot dairy substitute now? [Fresno Bee]
- Wendy’s executives say franchisees might be allowed to opt out of its new breakfast menu — maybe they’re not so confident about the upcoming launch, after all? [NRN]
- Pringles’ version of Thanksgiving is a “turducken kit” that’s made up of individual turkey, duck, and chick-flavored chips that you can stack and eat with cranberry sauce and pumpkin pie-flavored chips. [USA Today]
- Starbucks’ holiday cups are back today, and they look distinctly more festive (in a Christmas kind of way) than years past. [CNN]
- New York’s iconic Magnolia Bakery opened its first store in India. [The Hindu]
- Craft breweries are joining the effort to save our public lands. [Outside]
- A man who was competing in an egg-eating challenge with his friend died as he was about to swallow his 41st hard-boiled egg. Consuming that many eggs, which could weigh up to six pounds, can be dangerous and sometimes lethal. [Vice]
• All AM Intel Coverage [E]