This post originally appeared on November 19, 2019, in Add to Cart — the weekly newsletter for people who love shopping (almost) as much as they love eating. Subscribe now.
The humble sheet pan, heretofore relatively undisturbed by the rise of direct-to-consumer cookware startups, has gotten a makeover from Great Jones, the startup known for its colorful Dutch ovens and generally cheery, stylish branding. The key distinction of this sheet pan — dubbed the Holy Sheet — is that it’s a saturated Yves Klein blue, a perfect backdrop for Instagramming cookies, roasted veggies, or one-sheet dinners. (It’s also reinforced with steel rods so it doesn’t warp under extreme heat, and thus weighs in around two pounds, making it heavier than usual.)
“We wanted it to be aesthetically pleasing, something that you could make cookies on and then serve directly on your table — something that would be joyful to look at and use,” says Great Jones co-founder Sierra Tishgart. And giving it a color “was hard to implement,” says Tishgart, requiring a colorful nonstick ceramic coating that didn’t contain chemicals like Teflon and wouldn’t scrape off over time. It ultimately took a year of sourcing and testing to get the coating right.
Which is why the deep blue will probably be a novelty — and thus a strong draw — for shoppers whose stack of warped gray sheet pans have truly zero countertop appeal. A big point for Tishgart and her co-founder, Maddy Moelis, is the fact that their products are made to be left out. “Keeping something on your stovetop, and having that sense of excitement and pride and wanting to show it off, really makes you use it more,” says Tishgart. It’s fair to say sheet pans rarely earn that place of pride on most stovetops. But if it’s pretty enough to serve as the literal backdrop to your best food photos… maybe that’s worth $25. Less than All-Clad but more than your average pan, Holy Sheet could be deemed a worthwhile upgrade by millennial home cooks looking to spend just that much more.
Things to buy
- I wasn’t on the reusable straw train until I started using GIR silicone straws, featured in the 2019 Eater Gift Guide. Now I never drink from my office water bottle without one of the soft, bendy suckers. (I just hope they last…)
- I already have a pair of Vans hightops, but these Hedley & Bennett x Vans forest green sneakers are calling my name (especially now that I’ve been stalking the apron brand’s website, thanks to its new Madewell collab — see below!).
- If you ever wanted a concha tank top, illustrator John Paul Brammer’s got you with his new online store, the Papi Shop, featuring all Chicano-inspired prints and apparel.
- Fixer Upper power couple Chip and Joanna Gaines have made Waco, Texas, a tourist destination, especially Magnolia Market. But you don’t need to go to Waco to buy home and dining items from the Gaineses’ shop, including this magnetic kitchen timer, which is available online. (It’s a particularly popular item for shoppers to pluck from bins near the market’s checkout while waiting in line…)
Things to know
- Madewell is collaborating with apron brand Hedley & Bennett for a “curated 10-piece collection” including aprons, “chore coats,” a jumpsuit (of course), and some accessories. Chef couple Daniela Soto-Innes and Blaine Wetzel make it all look extremely covetable.
- Food52 continued the rollout of its Five Two products this week with a collection of pots and pans, putting it in head-to-head competition with the other direct-to-consumer pots and pans out there (Equal Parts, Material, Made In, Great Jones, Caraway…).
- As reported back in March, Marie Kondo — advocate of banishing clutter and owning less stuff — has launched an e-commerce shop on her website. It’s a mix of about 150 products from other brands, some of which are organizational (e.g., glass containers) and some of which are just… pretty. I’ll leave you with this tweet.
- I am here to inform you that this holiday season, there is a new genre of jokey apparel: the White Claw Christmas sweater.
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