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Chick-fil-A Excitedly Emails About National Sandwich Day, Then Remembers It’s on a Sunday

Plus, how calorie counts on menus affect fast-food orders, and more news to start your day

A Chick-fil-A sandwich Jenny Zhang/E

The company had to walk back an email about the fake holiday

“National [X] Day” holidays are typically invented for marketing, which is what fast food chain Chick-fil-A was relying on when it sent an email to customers about National Sandwich Day on November 3. There’s just one problem—November 3 is a Sunday, a day on which Chick-fil-A is famously closed. “We recently sent an email that included a message about National Sandwich Day, which naturally we were very excited about,” the company wrote in a follow-up email. “We didn’t realize it falls on Sunday when we are closed. We apologize for the confusion and hope to see you soon (Monday-Saturday).”

Competitor Popeyes of course piled on to the mistake, tweeting about the email, and reminding customers that its much-anticipated chicken sandwich returns on that very Sunday.

Guess Chick-fil-A will have to invent another new commercial-cum-holiday to recover from this blunder. Or it could simply go on being wildly successful.

And in other news...

  • Restaurants already partnered with Grubhub are mad about the company adding new restaurants without their permission, as those restaurants aren’t subject to Grubhub’s fees. [NY Post]
  • In its most recent attempt to compete with chicken’s popularity, McDonald’s is planning on adding chicken to its breakfast menu nationally. [Insider]
  • A new law in Utah that raises the limits of how alcoholic beer can (a holdover from Prohibition) be will go into effect. Now, the state can sell beer up to 4% ABV, a compromise with the influential Church of Jesus Christ of Latter-day Saints. [AP]
  • Australian authorities found a bunch of meth hidden inside bottles of Sriracha, enough for four million doses. [Vice]
  • A new report says those calorie counts on fast food menus do get people to order fewer least for a while. [Chicago Tribune]
  • A bartender won $50,000 after a customer left a Powerball ticket instead of a tip. It’s great, but also it would have really sucked if it wasn’t a winning ticket and the bartender got no tip at all! [Insider]
  • Bee Wilson asks if it really matters whether food is “authentic.” [WSJ]

All AM Intel Coverage [E]

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