During this year’s Super Bowl telecast, the big food and drink brands will be trying to outdo each other with carefully-crafted ads intended to make you laugh or tug at your heart-strings. Some of the big commercials — like the ones from Pepsi, Doritos, and Stella Artois — feature unlikely celebrity pairings, while others — like the ones from Coke and Budweiser — are highly art-directed “message” commercials. Here’s a running list of all the big snack and beverage-related ads that will be airing during Super Bowl LII. Eater will keep updating this list throughout the week and during the big game on Sunday, February 3.
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February 3, 2019
Andy Warhol Eats a Whopper in Burger King’s Super Bowl Commercial
The burger chain’s mystery ad is an old clip of the legendary artist eating a burger
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February 3, 2019
Watch the Bud Light-‘Game of Thrones’ Crossover Super Bowl Commercial
Worlds collide in a new ad featuring both the Bud Knight and a "Game of Thrones" dragon
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February 3, 2019
Two Mermaids Pitch Their Drink to a Bunch of Sharks in Bon & Viv’s Super Bowl Ad
The commercial features fake founders Bonnie and Vivian trying to sell their drink underwater
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February 3, 2019
Devour’s Smutty Super Bowl Ad Features a Boyfriend Addicted to ‘Frozen Food Porn’
Heinz Kraft released two versions of the ad, only one of which will be shown on TV
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February 2, 2019
Humans Compete for Best in Show in ‘Avocados From Mexico’ Super Bowl Commercial
Well-groomed humans vie for a trophy full of guacamole
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February 1, 2019
Michael Bublé Starts Rivalry With Bubly Sparkling Water in New Super Bowl Ad
A new commercial pits Bublé against Bubly
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January 30, 2019
Christina Applegate Deals With Some ‘Bad Passengers’ in M&M’s Super Bowl Ad
The Anchorman star is fed up with the annoying talking candies in the backseat
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January 30, 2019
Zoë Kravitz Makes a Bunch of Noises in ASMR-Style Michelob Super Bowl Commercial
She’s in the rainforest with microphones and a bottle of beer
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January 30, 2019
A Sad Smart Speaker Is the Star of Pringles’ Super Bowl Commercial
The ad uses a depressed Alexa-like personal assistant to promote "flavor stacking" Pringles
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January 30, 2019
The Planters ‘Nutmobile’ Saves Alex Rodriguez in New Super Bowl Ad
Charlie Sheen also has a cameo in this game day commercial
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January 29, 2019
Chance the Rapper and the Backstreet Boys Join Forces in Doritos Super Bowl Commercial
The rapper and the boy band perform a remixed version of "I Want It That Way" to promote a new variety of Nacho Doritos
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January 28, 2019
Steve Carell, Cardi B, and Lil Jon Star in Pepsi’s Super Bowl Commercial
The soda company delivers a weird, funny ad for the big game
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January 28, 2019
Coca-Cola’s New Super Bowl Commercial Draws Inspiration From Andy Warhol
The animated, minute-long commercial will air before the national anthem on Super Bowl Sunday
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January 28, 2019
Stella Artois Brings Jeff Bridges and Sarah Jessica Parker Together for Super Bowl Ad
The Dude and Carrie Bradshaw come out of retirement
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January 23, 2019
Budweiser’s Super Bowl Commercial Has Clydesdales Galloping to Bob Dylan’s ‘Blowin’ in the Wind’
A powerful protest song is used to score a beer ad featuring animal mascots
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January 22, 2019
‘Dexter’ Star Michael C. Hall Will Perform a Skittles Commercial Live on Broadway
Of course this is a Super Bowl stunt