Last night’s SNL season premiere was full of memorable moments — including Matt Damon playing Brett Kavanaugh — but arguably the biggest surprise of the night was Kanye West performing his new song “I Love It” dressed as a giant bottle of Perrier sparkling water. The hip-hop superstar was accompanied by rapper Lil Pump, who dressed as a bottle of Fiji spring water.
These costume choices are presumably a nod to a line in the song where Kanye raps, “When the last time you ask for sparklin’ or still?” Both rappers performed under a giant movie screen showing a reel of actress Adele Givens shaking her head and reacting to messages on a smartphone. The gonzo costume choices are continuing a trend established in the video for “I Love It,” where Kanye and Lil Pump bounce around in cartoonishly large box suits.
Twitter users were understandably confounded by Kanye’s choice of attire during his SNL performance. Here are some of the best reactions:
Kanye to SNL: "I want to dress up as a Perrier Bottle."— Wajahat Ali (@WajahatAli) September 30, 2018
SNL: "For a skit? Tell us more."
Kanye: "No for my musical number."
I don’t smoke weed, but watching Kanye perform as a water bottle almost made me want to start. Can anybody translate what that was?— Jemele Hill (@jemelehill) September 30, 2018
is kanye dressed as a perrier bottle or am i dying— marisa kabas (@MarisaKabas) September 30, 2018
I’m watching Kanye on SNL and is it possible I inhaled some LSD pic.twitter.com/bN30Ps6nai— Sopan Deb (@SopanDeb) September 30, 2018
take note, kids: kanye is what happens when you go full galaxy brain pic.twitter.com/tdnLYVJ5ZY— Astead (@AsteadWesley) September 30, 2018
Kanye was gonna come back out in a LaCroix can but then he read the tweets.— Mat Johnson (@mat_johnson) September 30, 2018
Later in the evening, Kanye also surprised viewers with a different attire choice: a red “Make America Great Again” hat, which he wore during a surprise performance at the end of the show.
In other SNL news, last night’s premiere also included a funny sketch about a marketing stunt where Brooklyn cafe patrons were unwittingly served Burger King coffee (this is perhaps a riff on the old Folgers hidden camera commercials from the ’80s). Adam Driver and Cecily Strong steal the scene as newlyweds who are enraged by this “burger juice” deception.
• Watch Kanye West & Lil Pump Perform “I Love It” In Water Bottle Costumes On SNL’s Season Premiere [Stereogum]
• Kanye West: “I Love It” [YouTube]
• Coffee Shop [YouTube]