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Chrissy Teigen Invades Target With New Cookware Line

The budding lifestyle guru’s new cookware line, “Cravings by Chrissy Teigen,” hits stores September 30

Lip Sync Battle FYC Event Screening and Reception Photo by Rich Polk/Getty Images for Viacom

Domestic goddess and all-around delightful human Chrissy Teigen is invading Target with a new line of cookware, utensils, and tableware. The new collection, naturally dubbed Cravings by Chrissy Teigen, is set to launch on September 30 at the retail giant.

Teigen’s Target collection features 40 items ranging from a Cravings imprinted cast iron pot to a “Go To” chef’s knife with a serrated edge to a white glazed pitcher. The prices will range from $4 for glassware up to $140 for a 12-piece cookware set, per a press release.

The new collection is the latest installation in Teigen’s budding lifestyle brand that the actress, model, and cookbook author has been building since filing a trademark for “Cravings” earlier this year. Since then, Teigen has gone on to collaborate with meal kit service Blue Apron and become the new face of the McDonald’s dollar menu. Teigen is also set to release the anticipated followup to her hit 2016 cookbook, Cravings: Recipes for All the Foods You Want to Eat. The newest volume, Cravings: Hungry for More, will feature a range of 30-minute recipes for dishes like crispy coconut chicken and creamy tomato soup with peppery parmesan crisps.

Teigen’s very first modeling job was apparently a swimsuit ad for a Target catalog, and she’s more recently worked with the company on a 2016 holiday ad campaign. She celebrated the launch of the new collection with a tweet on Thursday amid a sea of red shirt-wearing Target employees, writing, “I’M A @TARGET TEAM MEMBER!!!!” She was accompanied in the photo by husband John Legend and their daughter Luna.

Cravings by Chrissy Teigen at Target [Official]
Is Chrissy Teigen Finally Launching Her Own Lifestyle Brand? [E]
All Pop Culture Coverage [E]

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