Chipotle Mexican Grill was deep into a comeback streak until this Monday when it closed a location in Powell, Ohio, when dozens of people said they became ill after eating there over the weekend. As of Wednesday, over 250 people reported online that they believed Chipotle had given them food poisoning. Ohio’s department of health says it has received calls from more than 350 people related to this Chipotle location. After an internal investigation as well as an ongoing local health department inquiry, Chipotle is not denying it was responsible.
“Our protocols identified a handful of illness reports at one restaurant in Powell, OH,” Chipotle spokesperson Laurie Schalow said in an email to USA Today on Tuesday. “We acted quickly and closed this single restaurant out of an abundance of caution. We are working with the local health department and we plan to reopen this restaurant today.”
The Delaware County Health Department told ABC news that people who said they ate at that location of the burrito chain in the past week “complained of symptoms ranging from nausea, vomiting and diarrhea.” Bill Marler, a food safety advocate and personal injury lawyer, told CNBC that the outbreak “looks like norovirus.”
For the chain’s many customers and investors outside of Ohio, it’s not diarrhea but a case of deja vu.
Chipotle’s once pristine reputation (and stock price) took a major hit in 2015 and 2016 after a well-documented E. coli outbreak. Since then, any whiff of food-borne illness at one of the chain’s locations stirs public sentiment and investor ire. So far this week, Chipotle’s stock has fallen nearly 10 percent on the news.
This is the first food borne illness outbreak to occur at a Chipotle location since the chain’s new CEO, former Taco Bell executive Brian Niccol took the helm earlier this year. According to CNBC, shareholders are anxious to see how he handles the situation. Andrew Charles, an analyst, wrote to investors on Tuesday: “We would like to see CEO Brian Niccol take a more accountable and responsible approach and grab the bull by horns to clarify what happened, what was remedied, and what changes going forward to limit the risk an event like this will occur again.”