Strip mall soup-and-sandwich chain Panera is gearing up to deploy an audacious new dish that is already making the internet go haywire.
The Double Bread Bowl is an oblong mini-baguette with two hollow troughs that can be filled with either soup or mac and cheese — and, seriously, at least one of these holes should be stuffed with mac and cheese, because enjoying carbohydrates is really the whole point of this dish. The chain’s official announcement about this product notes that it’s “ideal for sharing with your BFF, significant other, or even a co-worker.” But as the crew from Jezebel points out, sharing this with another human would likely be a difficult chore. As is often the case with “shareable small plates,” this creation is probably best enjoyed by one hungry diner.
The Double Bread Bowl will be available in a handful of Philadelphia-area locations of Panera from August 5 through the 31. If the dish is a hit, Panera might expand this two-headed comfort food beast to other markets across America. And judging by the chatter on social media, it looks like diners are already very excited by this new menu item.
Here’s a small survey of what people are saying about the Double Bread Bowl on Twitter:
we now live in an era where you can take a double panera bread bowl to the face, so if nothing else, at least there is that pic.twitter.com/mXRvblIdW0— emma lord (@dilemmalord) July 30, 2018
.@panerabread new Double Bread Bowl is Regina George's t-shirt from @MeanGirls pic.twitter.com/MsXMLdjl8v— Laura Reiley (@lreiley) July 31, 2018
a double bread bowl is exactly the kind of innovation i expect out of 2018, thank you Panera pic.twitter.com/1eApZfU88F— Hannah F Caldwell (@MsHannahFrazier) July 30, 2018
PANERA’S NEW DOUBLE BREAD BOWL IS THE BEST THING TO HAPPEN TO 2018 YOU CANT COME @ ME FOR THIS IM SO HYPE— Alex Contianos (@____aalex) July 31, 2018
I found out Panera is introducing Double Bread Bowls (that's right. Double the soup and double the bread) and nothing else matters today.— Kimoji (@kr27734) July 31, 2018
Yea, sex is great, but have you tried the @panerabread double bread bowl???— Virginia Dickens (@VlRGlNlADlCKENS) July 31, 2018
No, I haven’t either... I’m just assuming because DOUBLE. BREAD. BOWL. pic.twitter.com/k1SO08FTTQ
The Panera team notes that this outrageous new dish will be available “upon request in café and through delivery” in participating stores throughout the Philly area after it launches next month.
Stay tuned for any and all relevant updates on Double Bread Bowl Hysteria in the coming weeks.
• Philly gets the exclusive on Panera double bread bowl [Philly.com]
• Would You Share Panera’s Two-For-One Bread Bowl With Your Lover? [Jezebel]
• All Pop Culture Coverage [E]