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Netflix Bulks Up Food Roster With New Cooking Competition ‘Sugar Rush’

The Food Network better watch its back

Candace Nelson photo: Getty/Stefanie Keenan; Adriano Zumbo photo: Getty/Kerry Marshall

As part of its ongoing effort to bring more reality programming to the masses, today Netflix announces the production of a new cooking competition show called Sugar Rush.

The series will feature bakers making desserts against the clock for judges Adriano Zumbo (of the Australian TV show Zumbo’s Just Desserts) and Candace Nelson (the proprietor of LA-based cupcake chain Sprinkles). This eight-episode series will be hosted by Game Show Network veteran Hunter March, and it’s being produced by Magical Elves, the team that makes Top Chef, among other reality series.

Netflix has had a handful of big hits in the food and lifestyle categories this year, including Queer Eye, Somebody Feed Phil, Nailed It (another Magical Elves production), Rotten, and Ugly Delicious. Those first three shows are all coming back for second seasons this summer, starting with Queer Eye, which returns on Friday.

The Hollywood Reporter also notes that Netflix ordered two other unscripted shows this week: a stand-up comedy series called The Fix, and a reality show about LA musicians called Westside.

No word yet on when Sugar Rush will hit the Netflix library. Stay tuned for more details on the new culinary competition show as they become available.

‘The Fix,’ ‘Westside’ and ‘Sugar Rush’ are joining the streaming giant’s reality roster [HR]
All Food TV Coverage [E]