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Auntie Anne’s Rolls Out Clothing Line for Stylish Soft Pretzel Connoisseurs

Turn your wardrobe into a den of pretzel worship with sneakers, t-shirts, and fanny packs

Auntie Anne's [Official photo]
Brenna Houck is a Cities Manager for the Eater network. She previously edited Eater Detroit and reported for Eater. You can follow her on the internet at @brennahouck.

Following in the footsteps of seemingly all chains on the planet lately, everyone’s favorite mall-strolling soft pretzel fix Auntie Anne’s is rolling out its own merchandise, inspired, of course, by twisted bread. The pretzel maker’s new line of clothes and accessories, dubbed For the Love of Pretzels, features some undeniably cute original designs by artists and illustrators.

The swag would be a good complement to a fashion-forward wardrobe that’s already stuffed with KFC fried chicken sweatshirts, Taco Bell body suits, and Stove Top stretchy pants. There’s T-shirts and sweatshirts featuring yoga pugs twisted into a classic pretzel shape as well as Auntie Anne’s–themed phone cases for those wishing to rep their salted carbohydrates on the go.

Food-themed sneaker obsessives can find a pair of pretzel shoes from Bucketfeet stamped with the A Twisted Day print by graphic designer Daniel Allen Stevens. Want to convert a home into a den of pretzel worship? There’s blankets, throw pillows, and shower curtains for that.

Auntie Anne's
Auntie Anne's

All profits from the collection are being donated to Alex’s Lemonade Stand Foundation, an organization that supports families impacted by childhood cancer. As for those music festival-ready, pretzel adorned fanny packs, fans will have to take their chances online. The bright pink zipper bags are only available “via social media giveaway.”

Auntie Anne’s Announces “For the Love of Pretzels” Collection [Official]
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