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Here’s What the Food Brands Were Up to on April Fools’ Day

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Did you fall for these fake products and goofball pranks?

An image of Burger King’s fake chocolate whopper Burger King

April Fools’ Day was yesterday, and of course, all of the big food #brands attempted to pull over-the-top pranks in the name of marketing. Did you fall for these “jokes”?

Mountain Dew

Mountain Dew wants you to live it up at its “one-of-a-kind vacation rental” called the Baja Bungalow. The house is said to come with “everything you can dream of for the ultimate summer rental including an indoor hydro typhoon surf simulator and tropical blast shower heads,” as well as a supply of Mountain Dew Baja Blast in bottles and cans. Unfortunately, this place isn’t real, and the posting on Craigslist was flagged for removal.

Burger King

Burger King is introducing a phony chocolate Whopper. This thing supposedly has a chocolate cake bun, flame-grilled chocolate patty, raspberry syrup, white chocolate rings, candied blood oranges, milk chocolate leaves, and vanilla frosting. Sound good? Too bad; it isn’t real.

Jägermeister

Every college kid’s favorite beverage to enjoy 1.5 ounces at a time, Jägermeister has concocted a healing balm to remedy “bartender’s elbow.” It purportedly contains Jägermeister, beeswax, coconut oil, shea butter, vitamin E, pan away, cinnamon, orange, clove, copaiba essential oils, cardamom, and star anise. Of course, it isn’t actually real.

Reese’s

In its press release, Hershey described its April Fools’ stunt as “a practical joke you’d welcome.” We will be the judge of that. Reese’s recently took over the egg aisle at a New Jersey grocery store and swapped out chicken eggs with peanut butter crème eggs. Reactions were “happy, surprised, amused, and confused,” according to the Reese’s brand manager. Sounds like it was a real wild time.

WArby’s

As reported earlier this week, Arby’s and hipster eyewear company Warby Parker got a very early jump-start on April Fools’, advertising a supposed partnership highlighting “WArby’s Onion Ring Monocle.” Per the press release, the item is “a crispy yet corrective product that’s positioned at the intersection of food and fashion, encompassing the ideals of WArby’s in a single offering.”

Chuck E. Cheese

Back in August, word got out that the animatronic, music-playing robots at Charles Entertainment Cheese’s restaurants were headed for retirement, and the kid-centric chain announced a farewell tour for the animal band. It turns out those reports were not entirely accurate, and Munch’s Make Believe Band will be removed only at a few locations where remodels were necessary, according to a press release. Chuck E. Cheese revealed on April Fools’ Day the farewell tour was an elaborate prank.

Tastemade

The latest video from viral recipe producer Tastemade shared an odd “technique”: decorating a cake with one’s feet. For nearly five-and-a-half minutes, a pair of disembodied feet applies sprinkles and icing, with editing, music, and interviews that should be familiar to any viewers of Netflix’s extremely serious culinary series Chef’s Table.

Cake Decorating... with Feet

At Tastemade we always put our best foot forward...

Posted by Tastemade on Sunday, April 1, 2018

José Andrés

The hero chef isn’t exactly a food brand, but he is becoming a household name. Andrés took to Twitter on Sunday and made a pretty good joke inspired by his years-long legal battle with Donald Trump.

Swanson Health

A producer of vitamins and supplements and a self-described “wellness leader for nearly five decades,” Swanson Health leaned into the “screw this, I’m going to enjoy myself” attitude that is being taken by people who have become overwhelmed by current events. The company’s “new products” include a french fry multivitamin, chicken nugget probiotic, and cheeseburger omegas. Swanson says these things will increase happiness all over the world, but, you know, they are not real.

Auntie Anne’s

Taking the direct opposite approach, salty-snack company Auntie Anne’s has “introduced” a line of essential oils. The House of A line, which includes “freshly baked,” “salty,” and “cinnamon twist,” oils, aims to bring about “an improved palate, a catatonic state of bliss, relaxation and in rare cases, even increased spousal attraction,” according to the company. However — you guessed it — these oils are not real.

A fake advertisement for Auntie Anne’s essential oils Auntie Anne’s

Shake Shack

Danny Meyer’s burger chain has slowly expanded its menu over the years, and if this Instagram post is to be believed, a “new salad” will be available soon. The supposed “ShackBurger Salad” is made of fresh lettuce tossed with a diced cheeseburger, tomatoes, onions, and crinkle-cut fries, and it’s topped with ShackSauce or Cheese Sauce. This salad isn’t real, which is a good thing, because it looks pretty gross.

In-N-Out Burger

The ShackBurger Salad was a bit obvious as an April Fools’ joke, but some In-N-Out fans were duped by a much more believable construct. The Eat Show, a YouTube series based out of Orange County, California, posted a convincing video and Instagram photos purporting to show new bacon and avocado toppings at the West Coast burger chain. In-N-Out rarely makes menu additions, and, sadly, the “Cali style” Double-Double is not real.

Update: April 2, 2018, 2:33 p.m.: This article was updated to include an April Fools’ joke regarding In-N-Out Burger.

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