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Taco Bell Has Already Sold 53 Million Orders of Nacho Fries

It’s the chain’s most successful product launch ever

A container of Taco Bell nacho fries sitting next to a black plastic ramekin of nacho cheese. A white person’s hand is dipping a fry into the cheese.
Nacho Fries

Move over, Doritos Locos tacos: Taco Bell’s Nacho Fries have snatched the title of the most successful new menu item launch in the chain’s history, Nation’s Restaurant News reports.

Since their launch on January 25, Taco Bell has sold 53 million orders of the fries, which are coated with a “bold Mexican seasoning” and served with a side of nacho cheese sauce for dipping. The company tells NRN that they’re seeing the fries — which are $1, or 49 cents when tacked on to another menu item — included in one out of every three orders.

Eater NY critic Robert Sietsema sampled the Nacho Fries shortly after they launched in January, and was unimpressed, writing, “The sauce seems more chemical than culinary, and has little discernible taste ... The outside [of the fries] was fairly crisp, while the inside was more like instant mashed potatoes.”

Sietsema may not be much of a fan, but the chain’s loyal customers are clearly on board with the Nacho Fries:

The fries were intended to be a limited-edition addition to the dollar menu, but due to their popularity, Taco Bell says they’re sticking around until at least April.

Nacho Fries Become Bestselling Taco Bell Product Launch in Chain History [NRN]
Review: Taco Bell’s Nacho Fries Are a Chemical Hellbeast [E]