Less than a year after the collapse of his acclaimed food magazine Lucky Peach, Momofuku head honcho David Chang is embarking on a new media endeavor that will incorporate an editorial platform as well as podcast and video projects.
To launch Majordomo Media — the company shares a name with the newest Momofuku restaurant — Chang is teaming up with one of his Ugly Delicious collaborators, Christopher Chen, as well as former Wired editor-in-chief Scott Dadich, who is also the founder/co-CEO of the design and strategy firm Godfrey Dadich Partners. Former Los Angeles Magazine editor-in-chief Mary Melton and Lucky Peach editorial all-stars Chris Ying and Rachel Khong are also joining this new media company.
“Majordomo Media is a place for people to connect over the things I believe define culture: travel, food, music, sports, exploration,” David Chang says in a statement. “I don’t want to tell people what to do or show them the new cool thing. Plenty of places do that. I want to teach them how to find — and understand — new and different things themselves and let them bring their friends along for the ride. I want to create experiences where it’s okay to have honest conversations — where people can consider culture and race and have strong opinions while exploring their passions.”
“We’re designing Majordomo Media for 2018 and beyond, and it won’t feel like anything else in media,” Scott Dadich notes. “It will be rollicking, occasionally profound, and frequently profane.” Chang and Dadich will speak in greater detail about the company at an event at SXSW today. The company will be a completely separate entity from the Momofuku restaurant group.
No word yet on when the first Majordomo Media project will see the light of day, but according to a statement, the company plans to launch a podcast series and it also has multiple television projects in development. Stay tuned for all updates on the Majordomo projects as they become available.