The line between Amazon and Whole Foods continues to blur: Groceries from Whole Foods are now available via Amazon’s lightning-fast Prime Now delivery, the retail goliath announced today.
Starting today, Amazon Prime members in Virginia Beach, Cincinnati, Dallas, and Whole Foods’ hometown of Austin can order a selection of the grocer’s best-selling products for one- or two-hour delivery via the Prime Now site or the Prime Now mobile app.
The product selection is extensive — there are 125 items in the “Dairy Alternatives” section alone, alongside lots of produce, meat and poultry, bakery items, and even prepared foods and beer and wine — indicating that some shoppers may be able to do all their regular grocery shopping via Prime Now delivery. Two-hour delivery is free for orders over $35, otherwise it’s $4.99; one-hour delivery is available for $7.99.
Delivering Whole Foods groceries via Prime Now is the latest crossover effort between the two companies, which merged in August 2017. Previously, Amazon began selling Whole Foods private-label 365 brand products on its website, and is also now hawking Amazon discount deals in Whole Foods parking lots via its Treasure Trucks.
Amazon intends to expand the availability of Whole Foods delivery via Prime Now in 2018, but has not yet given any indication of which cities are next on its list.