A viral tweet sparked an investigation over the weekend into whether a Little Caesars location might be trading out its ridiculously cheap Hot-N-Readys for frozen DiGiorno pizzas. The tweet surfaced on Saturday with the caption “this can’t be happening right in front of me,” and featured a video of a Little Caesars restaurant and a shopping cart brimming with boxes of DiGiorno pizza seemingly waiting to be unloaded and baked for unsuspecting customers.
The video quickly went viral, according to People, and was fueled by all-around best person on the internet Chrissy Teigen, who retweeted the video and quipped, “the only little caesars I wanna go to.” Because the rule of being a #brand is that every trending social media topic is an opportunity to sell something, DiGiorno jumped on the bandwagon and tweeted “Same.”
Unfortunately, the explanation for the basket full of DiGiorno in the video was far less interesting than the conspiracy theory.
this can’t be happening right in front of me pic.twitter.com/9R7jwuUbB6— vin (@vinandwesson) October 6, 2018
the only little caesars I wanna go to https://t.co/PlaA5Awkuf— christine teigen (@chrissyteigen) October 7, 2018
We if we told you that...— DiGiorno (@DiGiorno) October 7, 2018
We have no idea what’s going on. All we know is that we’ve watched this no less than 128 times. https://t.co/sDxiwKsp6t
After a brief investigation, Little Caesars said in a statement to People that the location in question operates out of a Kmart. The explanation, from the brand: “On that day, K-Mart received a few complaints from customers about having purchased expired DiGiorno pizzas from that location, and because it was so close to closing time, the K-Mart manager directed his employee to temporarily store them in a cooler adjacent to the Little Caesars location for disposal in the morning.”