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The Truth Behind the DiGiorno-Little Caesars Mystery That Swallowed the Internet

A viral tweet spawned Twitter outrage and confusion, but it was all a big misunderstanding

Brenna Houck is a Cities Manager for the Eater network. She previously edited Eater Detroit and reported for Eater. You can follow her on the internet at @brennahouck.

A viral tweet sparked an investigation over the weekend into whether a Little Caesars location might be trading out its ridiculously cheap Hot-N-Readys for frozen DiGiorno pizzas. The tweet surfaced on Saturday with the caption “this can’t be happening right in front of me,” and featured a video of a Little Caesars restaurant and a shopping cart brimming with boxes of DiGiorno pizza seemingly waiting to be unloaded and baked for unsuspecting customers.

The video quickly went viral, according to People, and was fueled by all-around best person on the internet Chrissy Teigen, who retweeted the video and quipped, “the only little caesars I wanna go to.” Because the rule of being a #brand is that every trending social media topic is an opportunity to sell something, DiGiorno jumped on the bandwagon and tweeted “Same.”

Unfortunately, the explanation for the basket full of DiGiorno in the video was far less interesting than the conspiracy theory.

After a brief investigation, Little Caesars said in a statement to People that the location in question operates out of a Kmart. The explanation, from the brand: “On that day, K-Mart received a few complaints from customers about having purchased expired DiGiorno pizzas from that location, and because it was so close to closing time, the K-Mart manager directed his employee to temporarily store them in a cooler adjacent to the Little Caesars location for disposal in the morning.”

Little Caesars Is ‘Investigating’ After Location Allegedly Caught Selling DiGiorno Frozen Pizza [People]
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