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Is Chrissy Teigen Finally Launching Her Own Lifestyle Brand?

The cookbook author and media personality has applied to trademark “Cravings”

Chrissy Teigen Photo by Jeffrey Mayer/WireImage

Chrissy Teigen is already a cookbook author and outstanding media personality, and she may soon become a household name as a food and lifestyle guru. Teigen recently filed to register the word “Cravings” as a trademark, reports TMZ.

“Cravings,” as Teigen enthusiasts already know, is a reference to the celebrity’s first cookbook, Cravings: Recipes for All the Food You Want to Eat, which was published in February 2016. She’s working on a follow-up that is tentatively titled Cravings 2; it appears to be just a small piece of a much larger pie that will cement Teigen as America’s newest domestic goddess. The “Cravings” name could be slapped on a wide variety of products that might include housewares and appliances; cookbooks; and “web logs in the field of cooking, recipes, homemaking, and lifestyle,” according to the trademark application.

A company called Suit & Thai Productions, Inc. is named on the filing. It’s the same company that was listed on a trademark application for “Chrissy Teigen” that was filed back in March 2017. Teigen is president of Suit & Thai Productions.

If Teigen is about to ascend to the pantheon populated by the likes of Martha Stewart and Ina Garten, 2018 might not be so bad.

Chrissy Teigen Craving to Do More With ‘Cravings’ [TMZ]
Chrissy Teigen’s ‘Cravings’ and the Search for Cookbook Credibility [E]
Chrissy Teigen Is Eater’s Media Personality of the Year [E]
All Pop Culture Coverage [E]