Behold, the ultimate Generation Z bait: Taco Bell has teamed up with teen outfitter Forever 21 for a line of clothing and accessories. The chain’s logo and imagery will be splashed across items such as bodysuits, cropped hoodies. sweatshirts, anoraks, and graphic tees: Think a pink pullover sweatshirt with an embroidered “Live Mas” logo on the chest, or a tank top designed to look like a packet of the chain’s signature Fire Sauce.
The collection will be available in Forever 21 stores and via Forever21.com beginning Wednesday, October 11, with a preview event slated for October 10 in downtown LA’s Fashion District.
Though this does mark Taco Bell’s first fashion collection collab, it’s not the first time the fast-food chain has slapped its branding and imagery on merch: The flagship Taco Bell Cantina on the Vegas Strip is home to a shop hawking taco-print t-shirts and beach towels, among other items. Some diehard fans have also taken matters into their own hands, with one bride-to-be painstakingly creating a Taco Bell wedding dress out of burrito wrappers.
Will teens actually fork over their taco money to wear Taco Bell ads on their chest? Stay tuned.