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It’s Twitter official: Amazon’s merger with Whole Foods is a win for people who have spent the last 36 years turned off by the specialty grocer’s “Whole Paycheck” image. As part of the its acquisition of the grocery store, Amazon promised to lower Whole Foods prices: They wasted no time making good on the promise, dropping prices Monday, Day One of the merger. And Twitter wasted no time rejoicing (save, of course, for the shoppers who are advocating for a Whole Foods boycott).
For years, Whole Foods has fought an image of being expensive and high-brow, even after attempts to push its private label concept 365 through 365 markets and urban initiatives. But apparently that was not enough. The memes, gifs and jokes making their way across Twitter show people are more satisfied with being able to walk into a normal Whole Foods and be able to afford non-private label products from off the shelf. Here now, the best Twitter reactions:
There are those needling the brand for its placement of Amazon’s smart speaker, the Echo, in some stores; inexplicably, it’s considered to be “farm fresh”:
Mmm, nothing better than a farm fresh Amazon Echo at Whole Foods pic.twitter.com/loj5qHTucC
— Jordan Valinsky (@jordan327) August 28, 2017
Pour one out for the Whole Foods marketing/branding peeps who had to say Yes to this Echo display https://t.co/PGpZNQRXJH
— Jason Del Rey (@DelRey) August 28, 2017
Does amazon know what a farm is https://t.co/vo0LP6gFUl
— Richie Nakano (@linecook) August 28, 2017
@amazon are those @amazonecho sold @WholeFoods organic?
— Mohamed Elkholy (@3lkholy) August 28, 2017
Others are excited at the idea of saving some money:
Live footage of Whole Foods. pic.twitter.com/07GAp8rlin
— $Kitchenista (@TheKitchenista) August 28, 2017
Now that Whole Foods prices have come down, I am canceling my "Two Avocados and a Carrot" project on Kickstarter.
— Joshua Malina (@JoshMalina) August 28, 2017
Me after Amazon slashes Whole Foods Prices pic.twitter.com/0gHNwjK0KO
— Mono Caucho™ (@lucciXamo) August 28, 2017
Me walking into Whole Foods after the price cut pic.twitter.com/PN0ML24xra
— ѕnoopy ғaced god (@HitDaBoogiez) August 28, 2017
me and my girls going to Whole Foods after Amazon slashed the prices pic.twitter.com/hG8VtXYudG
— JuanPa (@jpbrammer) August 28, 2017
... though, of course, things could always be cheaper:
@WholeFoods
— Ty Fnc (@TheRealTyFNC) August 28, 2017
How much is your asparagus water in canadian funds now?
So now food at #WholeFoods won't cost me an arm AND a leg. It will just cost me an arm OR a leg. Nice. #Amazon
— Bill West (@BillWest5) August 28, 2017
Others are seeing the long-term economic benefits of this deal:
#Amazon just lowered the price of avocados at Whole Foods to $1.99??? Bezos just solved the millennial housing crisis. Thx Bezos.
— John Heffel (@TheRealJHeff) August 28, 2017
And finally, at least one Whole Foods store wholeheartedly welcomes its new corporate overlords:
.@amazon logo made out of ground beef at an LA-area @WholeFoods. #AmazonWholeFoods h/t @ChrisWoodyard pic.twitter.com/Jv0zLG4LMB
— Zlati Meyer (@Zlatimeyer) August 28, 2017