Shake Shack Is Heading to Hong Kong

Shake Shack, restaurateur Danny Meyer’s cult-beloved burger chain, plans to open a location in Hong Kong next year. Eventually, the burger brand hopes to open restaurants in mainland China, according to a report from Bloomberg.

“There’s a continued thirst for great brands and a premium level of food at an approachable price,” CEO Randy Garutti said of Hong Kong’s dining market. All in, Shake Shack, which was founded in 2004 in New York City, will open 14 outlets in Hong Kong and Macau by 2027.

The expansion is being made possible by a partnership with licensing partner Maxim’s Caterers Ltd. which also operates the Cheesecake Factory in China. Garutti confirmed that “90 to 95 percent” of the menu would be the same in Hong Kong as at other Shack locations, though there might be more chicken items on offer.

Shake Shack already operates locations in Tokyo and Seoul, and plans to expand further in those cities in the next decade.

Elsewhere in the world, the Shack is plotting its eighth location in London, and recently opened new restaurants in Chicago, Detroit, and D.C.

• Shake Shack to Open Hong Kong Location in Prelude to China Push [Bloomberg]
• All Shake Shack Coverage [E]