clock menu more-arrow no yes mobile

Filed under:

Gwyneth Paltrow Takes Supporting Role In Frozen Food Company

Your freezer is about to get Goop’d

If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.

Getty/Richard Bord

Academy Award-wining actress-turned geode whisperer Gwyneth Paltrow is one of the investors in Daily Harvest, a mail-order frozen food line that makes things like smoothies, chia parfaits, and overnight oats — all the healthy junk you would expect to find in the kitchen of Goop headquarters, along with a pack of Parliament Lights with exactly one cigarette missing, and a neglected succulent in a hand-thrown earthenware pot.

In a statement about her involvement with Daily Harvest, Paltrow remarks: “Frozen food gets a bad reputation but it’s actually a very practical way to consume nutrient dense-foods.” Gwyneth, naturally, only works with the densest foods around. “Farm-frozen produce is picked at its nutritional peak, retains more nutrients, and its more readily available to everyone,” she explains. Depending on what plan you choose, these fruit snacks cost between $7.99 and $6.99 per cup. Serena Williams is also an investor in this company.

Despite the haters, Paltrow continues to embrace her new career as a lifestyle/wellness guru. She hasn’t starred in a movie in over two years, and her IMDB page currently lists no films or TV shows in the works. Last week, Gwyneth told Jimmy Kimmel that she spends time in the Goop office “all day, every day,” because this is now her “full-time job.” And yet, despite Paltrow’s commitment to her new age health/beauty brand, there are still some trends that she needs to catch up on. When Kimmel pressed her on the practice of earthing, Gwyneth remarked: “I don’t know what the fuck we talk about.”

Gwyneth Paltrow Is Getting Into the Frozen Food Business [People]
All Pop Culture Coverage [E]