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British Sausage Roll Fans Are Outraged by Trader Joe’s ‘Puff Dogs’

Say it ain’t so, Joe’s

Trader Joes

The sausage roll, a meat tube wrapped in puff pastry, is one of the all-time, top 10 most classic British foods. And yet, the slaphappy snack producers at Trader Joe’s had apparently never heard of this age-old delicacy when they introduced their Puff Dogs to stores across the country this month. In a post on the grocery chain’s official homepage, the company describes this savory treat as a “pretty genius” invention that takes “the classic dog-meets-dough pairing to the next level.” TJ’s does not acknowledge the dish’s origin or popularity in the UK, and now people are pissed.

Here’s a sample of the backlash from sausage roll fanatics in England and beyond:

The backlash picked up steam after parent blog HelloGiggles wrote about this “genius” new product last week. According to the BBC, UK supermarket chain Greggs sells approximately 2.5 million sausage rolls per week.

Puff Dogs [TraderJoe’s]
Trader Joe's newest item is called "Puff Dogs," and here's why they're genius [HG]
Trader Joe’s Angers Brits With Claims the Chain Invented Sausage Rolls [F & W]
The Definitive Guide to Classic British Foods [E]