Michelin-starred fine-dining chef Thomas Keller is expanding Bouchon Bakery to the Middle East, the National reports. In partnership with Kuwait-based franchise operator MH Alshaya Co., Keller is opening a Bouchon Bakery in Dubai’s Jumeirah Beach Residence later this year, followed by locations in Kuwait and Qatar, according to a press release from MH Alshaya Co.
The French Laundry chef opened the first Bouchon Bakery in 2003 in Yountville, California. Since then, the classic French bakery has expanded to New York, Las Vegas, Beverly Hills, and now, Dubai. The Middle East Bouchon Bakeries aren’t the only empire expansion plans Keller has in the works: In 2018, the chef is set to open a restaurant at the Surf Club at the Four Seasons in Miami and the 200-seat TAK Room at New York’s Hudson Yards.
The Dubai Bouchon Bakery will be Keller’s first project outside of the U.S. (not counting his cruise ship deals). In a press release from MH Alshaya Co., Keller said, “As we expand outside the United States, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike.”
• Michelin-starred chef Thomas Keller to open Bouchon Bakery in Dubai [The National]
• Michelin-starred chef Thomas Keller partners with Alshaya to debut first ‘Bouchon Bakery’ in the Middle East [Alshaya]