Reigning HGTV royalty and shiplap gurus Chip and Joanna Gaines are adding to their aspirational lifestyle empire: The ‘Fixer Upper’ stars are hard at work on their previously announced Waco, Texas restaurant, and despite some construction setbacks say they plan to open it by the end of the year. It also now has a name: Magnolia Table.
That’s in keeping with the branding of the Gaines’s Magnolia Market in downtown Waco, which already encompasses a garden supply store, a food truck park, and a bakery, Silos Baking Co. (the picturesque compound is also occupied by two cotton silos). Magnolia Table is going into the building formerly occupied by Elite Cafe, a historic Waco restaurant that shuttered last year after nearly a century in business.
According to Joanna’s latest blog update, the restaurant will serve breakfast, brunch, and lunch; menu items will include Chip’s “famous ham sandwich,” eggs benedict, burgers, and homemade pies.
In addition to helping revive and preserve a historic city landmark, Magnolia Table stands to make a significant economic impact on Waco, too. Fans of the couple’s show have flocked to the city to experience the couple’s idyllic-seeming Central Texas lifestyle for themselves and to visit Magnolia Market, resulting in a significant tourism uptick for a city that many would argue doesn’t have much otherwise to offer out-of-towners, and a restaurant will only grow that draw. As a Texas Monthly profile chronicled last year, the Gaineses have achieved incredible fame in just a couple short years thanks to the success of Fixer Upper, and now employ more than 400 people — a number that’s sure to increase with the opening of Magnolia Table.