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Wendy’s Starts Down-N-Dirty Sign War With Tea Shop

It’s like the Hatfields and the McCoys, but with burgers and sweet tea

One of the perks or working at Pure Water Ice & Tea Company in Lubbock, Texas, is that employees can apparently write whatever messages they want on the big, street-facing sign out front. A few weeks ago, assistant manager Kyler Smith put up a sign announcing that local football hero was welcome to drink for free in the shop:


This message caught the attention of Santos Perez, the manager of the Wendy’s across the street, who decided to respond via the fast food restaurant’s signage with the message: “Hey Kliff, hungry and thirsty? We got you.” And thus, a sign war was born. Here are some of the best exchanges:

Smith tells local NBC affiliate KCBD: “We haven’t talked at all, just through the signs.”
Sign war between Pure Water & Wendy's [KCBD]
This Wendy's In Texas Is At War With Its Cross-Street Rival [BF]
Everyone's a winner in this savage sign war between Wendy's & Pure Water [Twitter]