Please kindly put those earbuds in and/or close the door to your office and pump up the volume to enjoy “LaCroix Boi,” the new single from Chicago MC Big Dipper. This is a ’90s-style slow jam in the vein of Salt-N-Pepa or Boyz II Men about hooking up while sipping the fruit-flavored fizzy water that is taking America by storm. Sample lyrics: “Drown in these pamplemousse lips/ I’ll be your La Croix Boi/Tiny bubbles tickle tongues/Mixing flavors just for fun/Melange in your mouth.”
The video has a LaCroix throne, a jacket made of cans, and a silk jammie dance routine inside a cloud of bubbles. NPR notes that the clip also has a cameo from Alaska Thunderf***, one of the contestants on RuPaul’s Drag Race.
“LaCroix Boi” is easily the best seltzer jam since Rakeem’s spring 2016 hit “Sippin on LaCroix”: