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Burger King Trolls Actual King With Hilarious Viral Campaign

Here’s a royal prank for the ages

[King Philippe photo: Getty/AFP/Stringer; Burger King Photo: Facebook]

King Philippe of Belgium is bent out of shape over a new Burger King ad campaign asking for people to choose between the reigning monarch and the fast-food titan in a “who’s the king” contest. A message on the site reads: “Two Kings. One crown. Who will rule?”

In addition to including a goofy likeness of the 57-year-old king — who was crowned four years ago — the interactive website has some hilarious prompts for people who vote for Philippe (obviously, some meaning is lost in the English translation):

Once you hit “yes,” the site asks you another odd question — and the yes button is so tiny:

And it’s impossible to click “yes” as the answer to this next question, because the button keeps jumping around.

A spokesperson for King Philippe tells Reuters: “We told them that we were not happy with them using an image of the king in their campaign.” Meanwhile, a rep for the company that’s bringing Burger King to Belgium explains: “We are deliberating on how to proceed... Should we make a change to our campaign we would communicate that.”

Burger King is slated to open its first location in Belgium next month.

Update, 6/2: Burger King has pulled its king-trolling ad campaign “after a conversation with the palace,” according to Reuters.

Who Is the King [Official]
'We are not amused': Belgian monarchy angered by Burger King [Reuters]
Belgian King “Not Happy” With Burger King’s Effort To Unseat Him [Consumerist]
Burger King Has Pissed Off Belgium King [Jezebel]