General Mills recently decided to introduce a new version of kiddie breakfast favorite Trix made without all the artificial ingredients that previously gave the cereal its bright colors. Trix fans immediately noticed the switch-up and started voicing their complaints on Twitter:
@jessecaranci Hi Jesse! Thanks for asking. Trix looks a bit different as we removed colors from artificial sources.
— General Mills Cereal (@GenMillsCereal) April 14, 2017
@joshuareed25 We removed all artificial colors from Trix! However, we'll pass this along to our product team.
— General Mills Cereal (@GenMillsCereal) April 11, 2017
Although the new version of the product has been on grocery store shelves for several months now, the Internet’s hatred of this new iteration of the childhood favorite has only intensified over the last few weeks:
@armariebailey So sorry for the disappointment. We removed all artificial colors and flavors, but we'll share your feedback with our team!
— General Mills Cereal (@GenMillsCereal) May 24, 2017
@akeal_senpai We're so sorry for the disappointment! We removed all artificial colors and flavors which is why there is a color difference!
— General Mills Cereal (@GenMillsCereal) May 24, 2017
@jessecaranci Hi Jesse! Thanks for asking. Trix looks a bit different as we removed colors from artificial sources.
— General Mills Cereal (@GenMillsCereal) April 14, 2017
Here are some more snapshots of the fresh outrage from Twitter users:
Poured myself a bowl of trix only to find out THERES HARDLY ANY COLOR? I'm honestly super offended pic.twitter.com/ULYsf5Wa9R
— pipe it up (@piperrrrrrs) March 24, 2017
That's not "Trix" cereal, that's "Pranks" cereal. https://t.co/qYzqFAS2bO
— Yung Pay Arrangement (@d_weezy) May 23, 2017
trix cereal really used to be the best cereal and now its just a lost cause
— HD (@hdgabe) May 24, 2017
WHAT IS THIS FUCKERY THEY CHANGED THE COLOR OF TRIX CEREAL
— baby iz (@isabelangelinaa) May 24, 2017
And here’s an amusing conspiracy theory:
Maybe Trix cereal looks different because we aren't kids anymore...
— Ivy (@jewstars) May 24, 2017
• The new Trix cereal has lost its vibrant colours [Twitter]
• General Mills Is Ditching Artificial Colors and Flavors [E]
• The Future of Food May Be Less Bright Thanks to Natural Colorings [E]
• All Eater IDK Coverage [E]
