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Trix Artificial Color Switch Sends Internet Into Rage Spiral

People hate the new all-natural version of the cereal

General Mills recently decided to introduce a new version of kiddie breakfast favorite Trix made without all the artificial ingredients that previously gave the cereal its bright colors. Trix fans immediately noticed the switch-up and started voicing their complaints on Twitter:

Although the new version of the product has been on grocery store shelves for several months now, the Internet’s hatred of this new iteration of the childhood favorite has only intensified over the last few weeks:

Here are some more snapshots of the fresh outrage from Twitter users:

And here’s an amusing conspiracy theory:

The new Trix cereal has lost its vibrant colours [Twitter]
General Mills Is Ditching Artificial Colors and Flavors [E]
The Future of Food May Be Less Bright Thanks to Natural Colorings [E]
All Eater IDK Coverage [E]

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