clock menu more-arrow no yes mobile

Filed under:

To Get Free Avocado Toast for a Whole Year, Just Buy This House

Is this really the best way to attract millennials?

Photo: JeniFoto/Shutterstock

Hey, millennials: One Australian real estate agent has the solution to your home-buying trepidation, in the form of your favorite brunch item. As Time points out, intrepid Brisbane real estate agent Ray White Sherwood is hoping to offload a $595,000 (roughly $438,860 USD) condo by including in the cost of sale “12 months free avocado on toast once a weekend at your favorite cafe.”

The avocado toast mention, while generally an A+ marketing gimmick, refers to a recent Bernard Salt column in The Australian, which railed against “hipster cafes” — and in a throwaway line that invited controversy and eye-rolling, also suggested that young people are not buying homes because they’re spending all their money on brunch. “I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more,” Salt wrote. “How often are they eating out? Twenty-two dollars several times a week could go towards a deposit on a house.”

So is the condo a good deal? At the nearby Gas Espresso cafe (which is also noted in the listing as a neighborhood amenity), toasted Sourdough avocado and Persian feta costs $13.50 a plate, which places the free toast deal at a value of $702, not including tip. The also-nearby Goodness Gracious Cafe sells its avocado toast for $12 a pop, for a 52-week total of $624. Small drop in the bucket for a $595K condo, but perhaps a year’s worth of not having to make brunch plans is actually priceless.

You Can Get Free Avocado Toast For a Year Buy Simply Buying This Cool House [Time]