clock menu more-arrow no yes mobile

Filed under:

Wonder Woman Is Selling Diet Bars and People Are Pissed

The film is not being marketed like other superhero movies

[Wonder Woman photo via Facebook; ThinkThin bar photo via Facebook]

Wonder Woman, the first comic book movie with a female protagonist since the launch of the DC/Marvel entertainment wars, is one month away from making its debut, but you might not know that thanks to an oddly mellow marketing campaign for the film. As several media critics have pointed out, the movie isn’t spinning off as many trailers, TV spots, or merchandise as other superhero films of its ilk. And now, one of the movie’s brand partnerships is drawing ire from bloggers and Twitter users:

Wonder Woman, a feminist pop culture icon, is being used to hawk ThinkThin diet bars. Here’s a selection of the Twitter reactions about this partnership:

In a statement about this new partnership, ThinkThin president Michele Kessler says: "We love that Wonder Woman has super strength and we're proud to offer delicious products that give women the everyday strength they need to power through their day." As part of the promotion, fans are encouraged to use the hashtag #thinkwonderwoman for a chance to win free ticket or a trip to the movie’s premiere.

Wonder Woman hits theaters on June 2.

ThinkThin: Wonder Woman [Official]
People Not Happy With Wonder Woman's ThinkThin Partnership [Teen Vogue]
This Was Not the Wonder Woman Marketing We Were Asking For [TMS]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day