KFC, the company that forged the Double Down out of a cauldron of blubber and fire, is lampooning healthy-living bloggers and their followers with a hilarious new ad campaign in the UK. Please meet Figgy Poppleton-Rice, a “clean-eating fanatic” and “cauliflower connoisseur” who shares her impossibly easy healthy recipes and life hacks on Twitter, Instagram, and her blog. Here are a few of her recent hits:
My dairy alternative milkshake brings all the boys to the yard #CleanEating #Diva #DairyFree #Wellness pic.twitter.com/5y3xN0uKSD
— Figgy Poppleton-Rice (@figgypop_rice) February 21, 2017
#Monday #lunchtime - it simply has to be #soup. My current #fave is this #kale, ricecake, and water number. #Organic #Food #yummo pic.twitter.com/nBYfnuWZYr
— Figgy Poppleton-Rice (@figgypop_rice) February 20, 2017
#FiggyTip: Put your afternoon drink of plain hot water into a coffee cup and you'll look as cool as everyone else pic.twitter.com/KeLpg64vfM
— Figgy Poppleton-Rice (@figgypop_rice) February 17, 2017
Figgy is collaborating with KFC UK on a new creation that is guaranteed to help you live your best life:
Coming Monday: the #KFCcleaneating Burger - made in collaboration with @figgypop_rice pic.twitter.com/EjFCnNx6NY
— KFC UK & Ireland (@KFC_UKI) February 23, 2017
It’s a well-known fact that KFC has the best ice cube relish around.
No word yet on whether this goofy bit of viral marketing is tied to any actual product launch, or if the fast-food company is just having a bit of fun. Stay tuned for more details on the Figgy-KFC collab as they become available.
• KFC UK [Twitter]
• Figgy Poppleton-Rice [Official]