Reservations for chef René Redzepi’s Noma 2.0 sold out in less than 14 hours. Reservations through April went live on Tock at 10 a.m. ET today, and by 10:30 a.m., reservations for February 15, opening night, were unavailable. By 11:30 p.m., Noma stans had snagged all of the available pre-paid (DKK 2,250 per person, or around $337 USD) reservations. The last to go were two reservations for parties of 8 for lunch in March.
Redzepi closed the original Noma location earlier this year to reopen the world-renowned restaurant in a space with an attached urban farm. In the meantime, Redzepi and the Noma team embarked on a series of pop-ups that took the chef’s foraging obsession to new terrain, including Tokyo, Sydney, and Tulum, Mexico.
Noma 2.0 was set to debut at the end of this year, but the launch was pushed to 2018 following construction delays. In the lead up to the opening next year, Redzepi and team traveled throughout Scandanavia and spent months developing recipes in a test kitchen. The first menu will focus on seafood. Redzepi will follow “seafood season” with a “vegetable season,” beginning early summer, and a “game and forest season,” from early fall through January 2019.
Those lucky reservation holders will see how the first new menu stacks up February 15.