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Watch Monster Doughnuts Roll Through NYC in Phish Concert Announcement

Even if you don’t care about Phish, it’s easy to dig this pastry-themed video

How much money did the jam band Phish spend on this video to promote the group’s Baker’s Dozen series at Madison Square Garden? Did Jerry Bruckheimer produce it? Did Industrial Light & Magic design those massive doughnuts rolling through Manhattan? And how many city streets did they block off to film this thing? Very nicely played, Phish.

Phish [YouTube]

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