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Taco Truck Does Big Business at Trump Rally

Capitalizing on the #TacoTrucksOnEveryCorner explosion

Taco truck Kevin Trotman/Flickr

Last week the founder of Latinos for Trump warned that if Donald Trump loses in November and therefore fails to crack down on immigration, it could lead to "taco trucks on every corner" — and the reaction perhaps wasn’t quite what he expected.

#TacoTrucksOnEveryCorner quickly took over Twitter as people voiced support for tacos and the trucks that sell them. On Saturday, a family-owned business in Detroit reaped the rewards: Trump spoke at a church on the city’s west side that morning, and the owners of Tacos El Caballo wisely capitalized on the zeitgeist, NPR reports, parking their truck near the church.

Tacos El Caballo wasn’t simply looking to cash in, though: Truck owner Nancy Paz, a Mexican immigrant, tells Michigan Public Radio she parked there "in the hope that the Republican presidential candidate might glimpse it on his way in."

According to NPR, "The truck did brisk business this morning — so much so that a form of surge pricing kicked in, raising the price for a steak, pork, or chicken taco from $1.50 to $2.50." It’s not clear whether most of that business was a result of Trump supporters as they entered and exited the event, or from the protesters that inevitably gathered.

Meanwhile, the Washington Post points out that the current wave of anti-immigrant sentiment is reminiscent of what Italians in America — and their respective businesses — experienced in the early 20th century. Now, of course, pizza is as American as apple pie, to the point that we’re shoving hot dogs in the crust and serving it with mustard. Now that there's a taco emoji, how long until tacos are as American as... pizza pie?

Taco Truck Owner Racks Up Sales at Trump Event in Detroit [NPR]
Are Taco Trucks the Cornerstone Issue of Election 2016? [E]
All 2016 Presidential Election Coverage [E]

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