The whole world loves American fast food — and in case you had any doubts, Londoners began lining up at 8 a.m. this morning to get a taste of In-N-Out’s burgers and fries.
The California-based chain, which has 300 locations in six U.S. states, quietly announced the four-hour pop-up last week in a local newspaper ad, but word spread quickly: According to the Evening Standard, the queue started forming three hours prior to the 11 a.m. opening time, and at one point was a mile long; the Telegraph claims the line stretched to three miles long.
As video posted to Twitter shortly before noon London time shows, the line wrapped around the block and seemed to just keep on going forever:
Gold wristbands were distributed to those waiting in line, giving them a timespan of when they’d actually be able to enter the restaurant to eat. By 1 p.m. all the wristbands had reportedly been distributed, though, resulting in many disappointed and hungry fans — and some offering to buy others’ wristbands for £100.
In-n-out pop up in London from 11-3.. Got there at 12:20... Sold out IM SO SAD pic.twitter.com/Cw6t2NFWOv— Kallie Hudson (@KallieMichelle) September 21, 2016
A previous In-N-Out pop-up in Singapore drew even crazier crowds, selling out in just five minutes.
Despite this most recent pop-up’s frenzied reception, don’t expect In-N-Out to make any sort of permanent move into London. The company confirmed in a previous statement that it doesn’t have “any immediate plans” for overseas expansion, saying, “We have done events like this before in other countries and they are just one part of our efforts to promote and expand our brand as well as determine the best way to continue reaching out to customers around the world. These events also help to protect the In-N-Out Burger brand in important regions like England and Southeast Asia.”
• In-N-Out Burger Chain Comes to London for a Few Short Hours [Evening Standard]
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