Crowdfunding is the solution to many a modern-day problem. Can’t afford to open the artisanal avocado toast cafe of your dreams? Launch a Kickstarter! Need funding for your documentary about pumpkin spice lattes? Start an Indiegogo!
Rather than relying solely on the kindness of internet strangers, an enterprising young college student in Tennessee thought big: He took his fundraising efforts to ESPN, one of the most widely-watched cable networks in America.
During filming for ESPN’s College GameDay at Bristol Motor Speedway on Saturday, a spectator held up a homemade sign reading, “Hi Mom! Send beer money” along with his Venmo username. (Venmo is a peer-to-peer payment system in the vein of Paypal.)
More than 200 people have paid this kid. We counted. pic.twitter.com/2Hxm5HtgRR— College GameDay (@CollegeGameDay) September 10, 2016
As The Score reports, that ingenious use of paper and markers paid off: The guy known only as SamC2270 has raked in hundreds of Venmo donations since the show aired on Saturday, and the payments are continuing to pour in. In addition to sending that much-needed beer money, donators are also complimenting Sam’s fundraising tactics, with one writing, “Cheers! You’re killing this college thing!” Indeed.