Everyone's favorite smooth talkin' Lincoln driver Matthew McConaughey is the new face of Wild Turkey. The former TV detective will be leading the upcoming bourbon campaign aimed at authentic experience-seeking millennials as creative director, spokesman, director, music engineer, and probably caterer too. Naturally, Stephen Colbert refuses to be overshadowed in the advertising arena by a one-time naked bongo player.
The Late Show host has cooked up his own intoxicating endorsement of Savage Cock 190 proof grain alcohol: the drink that "refuses to pander to us with things like smooth flavor or potability." Dressed in clothes that "that look like they were stolen from the grave of an Irish immigrant," Colbert appeals to the anti-conformist, anti-marketing, hashtagging 90s kid in all millennials with his shilling of liver-damaging liquor. Watch the full intoxicating clip above.